They lean on impenetrable jargon to make themselves look competent – whilst making consumers feel inadequate and in need of their expertise. But this kind of message only encourages the audience to switch off… or hope the person talking shuts up – by any means necessary. That’s the thinking that underpins Kleenheat’s promise of Less…

Penguin Empire director Grant Sputore won the best direction category for his third year in a row. Frequent Penguin collaborator Guy Howlett won the coveted Ultimate Diamond Skull for best all round creative practitioner in the state. The other winners were: Art Director of the Year : Craig Buchanan (The Brand Agency) Designer of the…

Following the successes of its local roll-out, 16 Cancers, an anti-smoking campaign produced by The Penguin Empire for Gatecrasher Advertising has begun screening in territories around the world, most recently in New York City. The campaign is currently screening in the UK and all around Australia.  

Penguin Empire director Grant Sputore was nominated in the best direction category. The winners will be announced at the Emergence Festival in Margaret River on March 17.

Marble Bar. Australia’s hottest town. A place where the mercury is frequently found dancing between 44-45ºC on the thermometer. What better place to demonstrate the refreshing effect of Lipton Ice Tea? Inspired by the sweltering heat of WA’s far north, Ten CI commissioned The Penguin Empire to produce a 45 second TVC and a suite of digital content as…

Campaign Brief WA have published their list of the year’s best creative work, as reviewed by the town’s top creative directors. Of the 14 assessors, 9 sited The Penguin Empire’s “Pursue Impossible” campaign for UWA as the town’s top television campaign – and we also scored a vote for “16 Cancers” from Gatecrasher. Got to…

Craig Buchanan collects silver for The Brand Agency
Grant Sputore on stage collecting his Silver directing prize.
Patrick O'Sullivan and Penguin Empire directors Grant Sputore and Corrie Jones
Last Pixel collects gold
Team Last Pixel

Silver for overall TV Brand Campaign, Direction, Editing and Sound; as well as GOLD for Last Pixel’s VFX and Patrick O’Sullivan’s Cinematography. The most awarded piece of video work on the night! Nice work UWA, The Brand and team! Most of the team were on hand to collect their awards.  You can see some photos…

Penguin Empire director, Grant Sputore, has just finished shooting a new campaign for United Overseas Bank via BBH. Headquartered in Singapore,  United Overseas Bank is launching a major regional brand campaign to mark 80 years in business. The campaign breaks on 1 October – UOB’s 80th birthday – in print, outdoor, TV and online, is the fruit…

Break the Barrier picked up a few more nods on the international awards circuit, winning 2 Effies at this evening’s award show. Meanwhile, across town, it was being recognised with two finalist at the ADMA AC&E shortlist announcement. Not bad for an evening’s work. Both awards celebrate the marriage between creativity and effectiveness.  While the…

Meerkats’ latest campaign for REIWA sets out to dramatise the moment prospective home buyers begin their property search. Directed by The Penguin Empire’s Robert Forsyth, the campaign reminds viewers how important it is to start their search in the right place – and that no one has the local knowledge that REIWA offers. In addition…