The Penguin Empire

UOB – Right By You

Penguin Empire director, Grant Sputore, has just finished shooting a new campaign for United Overseas Bank via BBH.

Headquartered in Singapore,  United Overseas Bank is launching a major regional brand campaign to mark 80 years in business.

The campaign breaks on 1 October – UOB’s 80th birthday – in print, outdoor, TV and online, is the fruit of a year-long study of the views of customers, clients and partners across the region, the firm said.

In a short film titled ‘Right By You’, we follow a young boy and his father through the process of growing up – and how see how values are instilled across generations.