Kids are awesome, Variety is awesome and Variety-kids are doubly awesome, so when 303-LOWE asked us to help them make Variety’s latest brand commercial, we knew we’d need to bring our A-game… or our Awesome-game, as the case may be.

Directed by The Penguin Empire’s Grant Sputore, the latest Variety brand spot is a joyful celebration of kids being kids regardless of their circumstances.