Smoking is the largest single preventable cause of death and disease in Australia.
Just focusing on cancer (and ignoring other significant health problems like heart disease, strokes and emphysema) there are actually 16 different types of smoking-caused cancer that are eager to ruin your life and, ultimately, take it from you.
That is powerful information – especially for those smokers who currently only associate smoking with mouth and lung cancers.
This new campaign from Gatecrasher for Make Smoking History aims to spread that message with aggressive authenticity.
The campaign was directed by Grant Sputore and marks the latest in a series of collaborations with Adam and Lori from Gatecrasher, going back to 2011’s critically acclaimed “Questions” campaign for Alcoholics Anonymous.