The Penguin Empire

Less Talk More Energy


‘Technobabble’ has long been relied on by companies attempting to separate themselves from the competition.


They lean on impenetrable jargon to make themselves look competent – whilst making consumers feel inadequate and in need of their expertise.

But this kind of message only encourages the audience to switch off… or hope the person talking shuts up – by any means necessary.

That’s the thinking that underpins Kleenheat’s promise of Less Talk More Energy. A great product and great service at a great price. Simple.

The Brand Agency commissioned Penguin Empire to bring the refreshed brand to life with a new spokesman who captured Kleenheat’s easy-going, approachable personality, alongside his stuffy, verbose and out-of-touch compatriot “Rodney”.

Directed by The Empire’s Corrie Jones, the suite comprised 5 different mad-cap run-ins between the two characters and the creative hand of fate.