WA based footwear brand Airflex has made an attention getting foray into national television advertising with a high impact campaign from Gatecrasher. A popular choice with the corporate sector, the key benefits of Airflex shoes are extreme shock absorption, extreme flexibility and extreme lightness. Gatecrasher saw an opportunity to take these attributes and bring them…

303Lowe Perth are looking to reignite the ‘Great Australian Dream’ of owning a home in a new integrated brand platform for Homebuyers Centre. The ‘Own It’ campaign, directed by The Penguin Empire’s Corrie Jones, is designed to evoke pride in home ownership, and create an emotional connection with potential first homebuyers by giving them a…

We Australians are proud of our country. And there’s lots to be proud of. Except when it comes to average Internet speed. In fact, most Australians would likely be surprised to discover we actually rank incredibly poorly on the international leader board of average Internet speeds. Not in the top 10. Not even in the…

We’ve been humbled by the reception our latest spot for St John Ambulance has received. Not only has the spot made a real impact here in WA, but we’ve been showcased the world over. Most recently, Mumbrella shortlisted Barrier as one of the best of the year, from around the country. We’re up against memorable…

St. John Ambulance is no stranger to highly lauded, confronting campaigns on the need for first aid education. Just last year, they teamed with BBH London to produce “Helpless,” a spot that earned them a Silver Film Lion at Cannes. We at the Penguin Empire couldn’t be prouder to have teamed up with The Brand…

With iiNet TV & Fetch, your household big-screen can become a gateway to masses of content that can be enjoyed on your own schedule, on your own terms. This campaign from Marketforce aims to spread that message via Finn’s incomparable powers as a spokesperson and with the charm that is a hallmark of all iiNet’s…

The marketing masters at Dale Alcock are so good at marketing, they’re now marketing their marketing – cutting together a behind the scenes video about the production of their latest Penguin Empire produced TVC. An interesting bit of Penguin trivia: The Penguin Empire actually produced Dale Alcock’s last brand campaign – introducing Dale’s now well-known…

The Penguin Empire laboratory has been busy over the last few months, working on a new project. We’ve developed a helmet that turns brain waves into music. Commissioned by the mad geniuses as Marketforce (in particular Guy Howlett & Neil Martin who cooked up the idea) we set out to bring this challenging proposition to…

We’ve been a bit quiet on the blog again – which can mean only one thing: we’ve been busy. In fact the end of 2013 and the start of 2014 is possibly the busiest we’ve ever been, with all our directors wrapped up in a number of different projects. The first of these to go…

To remind those of you who had forgotten that potatoes are delicious, nutritious and absolutely fat free, Rare commissioned the Penguin Empire to produce a series of three hunger-inducing, potato-spruiking commercials. You can find out more about the campaign over at Campaign Brief, or you can check out the spots right here!